Get Customers Spending, Not Standing
While not standing in line, the average customer spends:
- $5 per hour in a theme park
- $40 per hour playing quarter slots in a casino
- $60 per hour while shopping in a mall
Think for a moment about how much time your customers are spending at your establishment, but not spending money, because they are stuck standing in line. Then multiply those minutes by your customers’ average spend per minute. That’s how much revenue you’re losing by making your customers waste their time standing in line.
For example, if a retail store serves 500 customers per day and the average customer spends just 10 minutes waiting in line to check out, that’s $1,825,000 per year in additional revenue that could be realized by letting customers continue to shop instead of standing in line. At a theme park that sees 1 million visitors per year, there is over$10,000,000 in additional annual revenue to be gained!