Customers actually think it’s fun, for one thing. “That’s really cool” is heard around here frequently. They enjoy being able to wander freely in store, up the street or at home. They like being able to get updates on wait time without calling somebody or tracking down a hostess.
QLess brings you increased revenue by reducing turn-aways, reducing no-shows, and shifting excess demand to off-peak hours, all resulting in more tables filled.
By empowering your customers with the freedom to wait for a table where they want and how they want, you decrease their perceived wait time and increase the time they’re willing to wait. A recent study found that letting customers use their cell phones to be notified instead of coaster pagers resulted in 9.1% fewer turn-aways. A restaurant case study of a QLess customer, seen above, showed customers were willing to wait longer for tables, and the restaurant spent more time at or near their capacity, increasing the overall number of tables filled. In this case, QLess provided 45% more seated customers, among those who waited for a table!
I have been a regular…since [you] opened and have always enjoyed my meal and the atmosphere. Recently it has become too crowded and difficult to get a table, thus I have not come often. Tonight I tried your new QLess call-ahead service and was very pleased with the whole experience. The text notification worked perfectly! Thanks for making that service available, I can now come back to my favorite restaurant again!
–Tara, QLess user at a QLess restaurant
Better customer experience
A recent study found that customers using their cell phones to be notified instead of coaster pagers resulted in 29% more satisfied customers.
“Unlike the other service waits, satisfaction with the service-entry wait significantly influenced customer satisfaction and willingness to either recommend the restaurant to others or bring friends to the restaurant.”
— Rhonda L. Hensley
Enhanced data collection
QLess provides a wealth of customer data reports that provide you with key insights into the way you run your business.
Reduce or eliminate reservations
Deciding whether or not to accept reservations can be a tough call for a restaurant. If a restaurant doesn’t accept reservations, customers may not be willing to wait around for a table. If it does accept reservations, it’s often faced with more empty tables, due to no-shows.
We started with OpenTable first and found it worked well. But over
time, the realization dawned on us that to most efficiently utilize
the tables, we couldn’t hold them for small reservations. QLess
jumped out as an ideal solution, letting us manage customer
expectations about being seated, putting customers more in control of
their own place in line, and increasing table turn efficiency.
— Robert Sanderson, Owner, Bella Brava
In fact, 15-40% of reservations result in no-shows. This has led many restaurants to adopt a no-reservations policy, simply because it results in more filled tables. QLess makes it much easier to reduce or eliminate the need for reservations, as your customers can even get in line for a table from home, and be notified when it’s time to leave for the restaurant.
Reduce hostess hassles
On a busy night, how often do your hosts & hostesses have to deal with questions like this?
“You told us it would be 10 minutes and we’ve been waiting for 15. How many more people are ahead of us on the list?”
“I stepped out for a few minutes. Did you call our name yet?”
“Well, I didn’t hear you call our name…”
QLess lets your customers request on-demand updates by calling or texting the system, and finding out right away how many people are ahead of them, and how long their expected wait will be.
Real-time Customer Relationship Management (CRM)
QLess lets you call and/or message customers while they are waiting for a table. You can send promotions, announcements, targeted ads, and much more.
Only Pay For What You Use
If your restaurant is only on a wait a couple nights a week, paying for a pager system may seem like an unnecessary expense. QLess works on a subscription model, where you only pay for what you actually use.
Considering coaster pagers, or already have them?
Find out how QLess stacks up against coaster pagers. If you’ve already bought coaster pagers, we’ll buy them back from you!
Here’s How it Works:
Mom says she’d like to go to Rick’s Bistro, but Dad grouses that there’s always such a long wait there. Mom pulls out a flyer for Rick’s that says, “To add yourself to our wait list, simply call 555-123-4567, and key in ‘RICKS’, or text the word ‘RICKS’ to 555-123-4567. Then go do whatever you want while we hold your spot in line.”
Mom texts to get in line and receives a text that says, “the wait is 50 minutes long. Text 1” to get in line. Mom texts back 1 and receives another text saying that she will be periodically notified about her place in line.
35 minutes later they’re at a local store getting a few items and are texted they have a 10 minute wait. Mom texts for more time from 10 minutes to 30 minutes so they can finish their shopping. QLess automatically adjusts the waitlist to let the next party go first. The family gets another text at the 10 minute mark then as they pull into a parking space, they get a final text saying their table is ready. When they arrive, they just give the hostess the last four digits of their phone number and are promptly seated.
Ready to try it?
Contact us today to arrange for an interactive demonstration. We offer a full range of integrated solutions, and will work with you to determine the best fit for your needs.