Features
Limitless freedom to roam
QLess sends voice calls and text messages to your customers' cell phones, so they're free to roam as far as their cell coverage will take them. Compare this to coaster pager systems, which not only have severely limited range, but customers have no idea how far they can go with them. As we heard from one restaurant manager:
"They told us that the coasters had a quarter mile range, but when we actually tested them, they didn't even reach across the street to the closest ATM."
Interactive
With QLess, your customers can join one or more lines directly from their cell phones, or via intuitive touch-screen kiosks. You don't need a host to "get them in the system". Customers can control how and how often they receive status updates, they can ask for more time if they get busy, they can confirm that they're on the way, and they can leave the line, all from their cell phones.
On-demand updates
Once your customers are in a QLess line, they can call or text at any time and get an instant status update with the number of people currently ahead of them, and a forecast wait time. There's never any fear of being forgotten.
A wealth of customer data collection
QLess provides a wealth of customer data collection that can be transformed into a wide variety of reports. These reports can provide you with key insights into the way you run your business, in ways that were previously impossible.
| Which days are customers waiting the longest? How long do they wait? |
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Are you getting more return customers each month, or fewer? |
| When customers come back, are they bringing their friends? |
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Are your customers cautious first-timers, loyal regulars, or somewhere in between? |
No hardware or software to purchase
All your customers need are cell phones. All you need is a web browser. Compare this to coaster pager systems, which require a large up-front hardware purchase, and continual replacement costs as pagers get stolen or broken.
Targeted advertising
Studies show that 94% of all text messages are read by the recipient. QLess puts you in touch with your customers in real-time. You can send highly-targeted text messages and pre-recorded voice messages, such as promotions and coupons. These messages can be targeted by a variety of factors including:
- Location
- Service being waited on
- Estimated wait time
- Return customer frequency
Better customer experience
Products are consumed, but services are experienced. QLess gives your customers a more satisfying experience, which can give you an enormous edge over your competition. QLess reduces your customers' perceived wait time, even if their actual wait time doesn't change at all.
When customers are anxious, their waits feel longer. This anxiety can come from a fear of being forgotten, a fear of picking the wrong line, or a fear of line jumpers. Waits feel even longer when the remaining wait time is uncertain, or when the wait time is unexplained.
"Waiting in ignorance creates a feeling of powerlessness, which frequently results in visible irritation and rudeness on the part of customers." -- David H. Maister
QLess completely eliminates this anxiety and uncertainty and empowers your customers by providing on-demand status updates any time a customer calls or texts the system. These updates include forecast wait times, and the number of other customers ahead of them in line. QLess also walks customers through the initial process of getting in line, ensuring that they're waiting in the right line to begin with.
Inspire your customers. Enhance their productivity. Minimize their worry. Increase their confidence. Reduce their effort. They'll love you for it.