Here are some interesting facts about the mobile marketing industry
that explain why you can't wait any longer to start sending promotional
text messages to current and potential customers!
There are nearly 1.6 billion wireless subscribers worldwide
(CTIA - Sept 2005)
Mobile phones offer a reach never seen before by any other medium.
Today, more people have mobile phones than landline phones.
In the U.S., 195 million cell phones are currently active, 95% of
which are SMS capable. (CTIA - Sept 2005)
In the U.S., wireless subscribers grew by 25 million from 6/04 to
6/05. (CTIA - Sept 2005)
Cell phone penetration is currently 65% of the US population
(70% in major metro areas). By way of comparison, this is better than
penetration figures for cable TV, home internet access, and PCs in
the home.
In the U.S., approximately 7 billion text messages were sent each
month in 2005. For the same period in 2004, there were 2 billion text
messages sent each month. This represents a growth of 350% year to year.
36% of small and medium sized businesses intend to use SMS platforms
to reach their customers in the next 12 months. (I-Newswire, 10-15-05)
Opt-in SMS-based interactive campaigns have a much higher response
rate than other channels with response rates of up to 70% vs 3-6%
click thru rates on Internet ads (I-Newswire, 10-15-05)
Worldwide, over 350 billion text messages are exchanged every month,
with over 15% of these messages being classified as commercial,
or marketing, messages. (Yankee Group 2005)
